Iñaki Serna

Senior Product Designer
Barcelona, Spain

Hi! I am a product designer focused on designing intuitive experiences from research to implementation across multiple platforms like apps, websites and SaaS services. Please drop me a line if you are interested on my work. I am available for remote freelance work.https://www.inakiserna.com


Senior Product Designer - Omnichanel

Barcelona, Feb 2022 - Present

Senior Product Designer - Monetisation

Barcelona, Jun 2021 - Jan 2022
Highlights:• Designing solutions like ‘Badi Pro’ for B2C users at Badi’s Web App with the result of 500 listings more per month inside the marketplace.• Improving conversion rates around 40% with solutions like 'Badi Plus' for C2C users at Badi’s Web App and mobile.• Improving conversion rates by adding an extra 8% to existing solutions like ‘Boosting’ for B2C and C2C users.

Digital Product Design Mentor

Worldwide, Sep 2021 - Present
Highlights:• Mentoring and giving career advice to young professionals.

Senior Product Designer - Internal tools & Back Office - Europcar & Ubeeqo
Ubeeqo / Europcar

Barcelona, Jan 2019 - May 2021
Highlights:• Leading the product discovery and research of the fleet digitalisation project (MVP) at Europcar between Jan 2019 and May 2021.• Organising and co-creating workshops with stakeholders, business and product to shape the vision of the fleet digitalisation project at Europcar between Jan 2019 and May 2021.• Crafting the vision and designing as an individual contributor of the Europcar SaaS for digital fleet and digital stations between 2019 at 2021 in Spain, France, UK and other European countries.• Designing SaaS solutions for internal users at Europcar that helped to digitalise their fleet in Europe and improved relevant metrics like reducing time on tasks and reducing cost per rental for the business.

Mid UI / UX designer - Ride-hailing services - Europcar & Brunel
Ubeeqo / Europcar

Barcelona, Jun 2018 - Jan 2019
Highlights:• Crafting the vision and designing as an individual contributor for the Brunel App for Drivers (Ride-hailing vertical).• Crafting the vision and designing as an individual contributor for the Brunel Web App for passengers (Ride-hailing vertical).• Organising different user testing sessions, shadowing and benchmarking (Ride-hailing vertical).• Contributing to the design system shared with Ubeeqo.

Junior UI designer - Monetisation

London, Nov 2016 - May 2018
Highlights:• Developing UI concepts for “monetise department” with the aim of providing a pleasant experience. Eg. (product picker - offers section)• Designing solutions for 6M users on Android, iOS & WebApp. Eg (filtering feature).• Improving conversion rates in existing designs base on data.• Designing different areas of the current iOS app such as Coaching.

Intern UI Designer - Apps
Yoyo Wallet London

London, Sep 2016 - Oct 2016
Highlights:• Design and standardise different modals and dialogs for the IOS App. Check attached file.• Creating visual elements such as banners, promotional print ads, email marketing assets and product images inside of the app.• Working on workshops by using “mind maps” and “user personas” in order to plan the product strategy for the following year.


The Behavioural School Bootscamp
Remote (Madrid), 2022 - 2022

La Nave Nodriza
Full intensive data driven design course

Remote (Madrid), 2020 - 2020
Learnings:• Understand and define strategic product objectives.• Transform business goals into design goals.• Make design decisions based on data.• Learn and apply Heart methodology to your product.• Measuring design impact and applying iterations.

UX & UI Academy

Remote (USA), 2016 - 2017
Learnings:Completed over 440 hours of coursework, building in-depth knowledge of the user experience design process.• Intro to UX Design.• User Research & Strategy Information.• Architecture Interaction.• Design User Interface.• Design Iteration & Implementation.

The College of Everything
Creative Advertising Portfolio Bootcamp

Madrid, 2013 - 2013
Learnings:• Digital new media.• Consumer Insights.• Online Trends.• Creativity.

University of Alicante
BA in Advertising and Public Relations

Alicante, 2009 - 2014
Learnings:• Creativity, Copywriting, Branding.• Trends & Research, Idea Incubation, Creativity ideas.


Design thinking
Data driven
Concept creation
Agile methodologies
Figma & Sketch


Contact Iñaki
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